In this module you will learn how to
After watching the video and reading the text, click on the Step 3: Find Information tab on the left side of the page
Develop efficient strategies to search for books, articles and websites
Searching is CREATIVE - use synonyms or different search words to find the sources you need
LEARN as you search - keep your eyes open for new words or terminology that you find in your sources (book, article or website results). Use this new search vocabulary for your next search
Be a DETECTIVE- if you find a good source, dig deeper and explore any links or other suggested resources. These will lead you to more information
Look in MORE THAN ONE PLACE - use all the search tools available to you, such as the
DON'T STOP after one or two tries - if you can't find what you need, ask a librarian for help
Consider using the library's reference sources as a starting point for research and for locating background information
Start with your broad topic area that interests you (example: immigration, diabetes, cloning, Korean War, depression, Hinduism, air pollution, punk rock...etc.)
Click "Browse Issues" or search current topics.
If you are off-campus, you may need to login as [Your NWTC ID]@nwtc.edu (for example, 12345678@nwtc.edu) with your NWTC password. You may also need to use multi-factor authentication to verify your identify.
Browse or search for articles on current issues.
If you are off-campus, you may need to login as [Your NWTC ID]@nwtc.edu (for example, 12345678@nwtc.edu) with your NWTC password. You may also need to use multi-factor authentication to verify your identify.
Start your research with multimedia scholarly encyclopedia articles.
If you are off-campus, you may need to login as [Your NWTC ID]@nwtc.edu (for example, 12345678@nwtc.edu) with your NWTC password. You may also need to use multi-factor authentication to verify your identify.
Find in-depth information for over 190 countries.
If you are off-campus, you may need to login as [Your NWTC ID]@nwtc.edu (for example, 12345678@nwtc.edu) with your NWTC password. You may also need to use multi-factor authentication to verify your identify.
So, if the general topic that interests you is marketing, try to think of some specific aspects of marketing, such as
Let's say that you are interested in marketing to special groups.
You could narrow the topic of marketing even more by adding a sub-topic.
Marketing
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an age group | marketing to adolescents |
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a location | marketing in Japan |
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an additional topic | marketing in magazines |
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a population | marketing to minorities or women |
It is helpful to write out your topic as a sentence or a question. Let's say the question that most interests you is:
How do advertisers market their products to women?
Brainstorm Some Keyword Terms
No matter where you're searching, you will need to pick out the most important keywords. These are generally nouns.
How do advertisers market their products to women?
Other related words (or synonyms) for products and women might be:
Products: clothing, clothes, cigarettes or liquor, computers, toys
Women: girl, girls, gender, female, females, ladies, mothers
Note that we've included variations of keywords such as plurals. Include any alternate spellings of words or abbreviations, too.
So, after you've brainstormed related terms, or synonyms, for your most important keyword terms in step 3, now you can create some search statements.
Search statements are what, exactly, you will type in when you search for sources on your topic.
Use the connector word AND to combine synonyms from each keyword term to make a solid search statement:
marketing AND computers AND women
marketing AND clothes AND female
marketing AND products AND gender
PurdueLibraries. "Creating an Effective Search Strategy". 1 June 2012. YouTube. 30 Aug. 2012. http://youtu.be/YtFzfDvLW5Q